Radiative lifetimes have been determined for the z2D degrees 3/2,5/2, z2F degrees 5/2,7/2, y2D degrees 3/2, 5/2, y2P degrees 3/2 and y2F degrees 5/2, 7/2 levels of neutral yttrium using the newly established technique of laser excited fluorescence from sputtered metal vapours. The results differ significantly from previously reported values obtained by the Hanle and level-crossing techniques (1970, 1971) and by beam-foil and beam-sputtering techniques, but they are consistent with relative lifetime values derived from the recent hook data of Cardon and co-workers (1980). The new lifetime results are used to determine a revised normalisation factor for the conversion of Cardon's relative f values into absolute values.