In conditions of steady and pulsatile flow in liquids, cylindrical film probes have been found to possess a directional calibration which can be explained by considering the distribution of the local Nusselt number over the heated film. Under low-frequency pulsatile conditions the probe signal at the flow reversal point can be less than, equal to or greater than the true zero-velocity signal, It is suggested that this discrepancy, which is frequency dependent, is the resultant of swirl around the wire and the conduction of heat to the fluid immediately adjacent to the wire before natural convection can establish a steady state. Within the range of pulsations studied (0-0.24 Hz) the dynamic and steady flow calibrations were coincident at velocities above approximately 3.0 cm s-1.