How to make an efficient propaganda

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Published 29 March 2006 2006 EDP Sciences
, , Citation T. Carletti et al 2006 EPL 74 222 DOI 10.1209/epl/i2005-10536-9

0295-5075/74/2/222

Abstract

The effects of propaganda are analyzed in an opinion dynamics model in which, under certain conditions, individuals adjust their opinion as a result of random binary encounters. The aim of this paper is to study under what conditions propaganda changes the opinion dynamics of a social system. Four different scenarios are found, characterized by different sensitivities to the propaganda. For each scenario the maximum efficiency of propaganda is attained following a given strategy that is here outlined.

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10.1209/epl/i2005-10536-9