We study a fluid model of an infinitesimally thin plasma sheet occupying the xy plane, loosely imitating a single base plane from graphite. In terms of the fluid charge e/a2 and mass m/a2 per unit area, the crucial parameters are q 2πe2/mc2a2, a Debye-type cutoff on surface-parallel normal-mode wavenumbers k, and X K/q. The cohesive energy β per unit area is determined from the zero-point energies of the exact normal modes of the plasma coupled to the Maxwell field, namely TE and TM photon modes, plus bound modes decaying exponentially with |z|. Odd-parity modes (with Ex,y(z = 0) = 0) are unaffected by the sheet except for their overall phases, and are irrelevant to β, although the following paper shows that they are essential to the fields (e.g. to their vacuum expectation values), and to the stresses on the sheet. Realistically one has X ≫ 1, the result β ∼ ℏcq1/2K5/2 is nonrelativistic, and it comes from the surface modes. By contrast, X ≪ 1 (nearing the limit of perfect reflection) would entail β ∼ −ℏcqK2log(1/X): contrary to folklore, the surface energy of perfect reflectors is divergent rather than zero. An appendix spells out the relation, for given k, between bound modes and photon phase-shifts. It is very different from Levinson's theorem for 1D potential theory: cursory analogies between TM and potential scattering are apt to mislead.