Experimentally observed intensity variations in Bragg peaks, which arise from magnetic neutron scattering, indicate that 180° magnetisation reversals dominate the magnetisation processes in low applied magnetic fields. Whereas such reversals can be associated with 180° Bloch wall motion in multi-domain samples of the ferrimagnet magnetite, Fe3O4, a different mechanism seems to be required for milled magnetite, for which 'hysteresis' in its magnetisation is usually attributed to the presence of mono-domain particles. For the milled material, low-field 180° reversals appear to arise from an incoherent process, such as 'curling' or 'buckling' of the magnetisation, rather than from coherent rotation of the moments in unison within uniaxial mono-domain particles. It appears that about half the moment could be incoherently misaligned throughout this reversal process, in zero, as well as in small applied magnetic fields.