A general theory of the reflectivity and emissivity of materials is derived in a conveniently tractable form. As an example of the power of the method, it is applied to the Drude-Zener treatment of the optical properties of an ideal metal containing perfectly free electrons only. On this basis it is shown that there should exist a wide region of constant reflectivity and emissivity in the near infra-red. Krönig's theory is shown to be an approximation to the exact expression. The temperature coefficient of reflectivity is investigated and it is seen, on certain general assumptions, that it cannot change sign except in the neighbourhood of a wavelength at which the metal becomes transparent.
Disagreement with experimental observations indicates that the Drude-Zener treatment must be modified, either by a fundamental change in the dispersion formula or, more probably, by assuming that the influence of the bound electron contribution to the optical behaviour of a metal is greater than had been supposed.