A method which takes account of electron-electron repulsion is proposed for calculating cross sections for the excitation of neutral atoms by electron impact. The method owes much to the recent work of Vainshtein, Presnyakov and Sobel'man, but differs from this latter in several important respects. At high energies, the new approximation converges to the Born approximation and, with the possible exception of the threshold region, the cross sections are smaller than the corresponding Born cross sections. The maximum is displaced considerably to higher energies, as compared with the Born maximum.
Calculations for the 1s-2s and 1s-2p transitions in atomic hydrogen are in excellent agreement at intermediate and high energies with the experimental results of Fite et al. An unexpected characteristic of the theory is the prediction of a sharp maximum in the cross section just above the excitation threshold. In particular, the calculations in the threshold region for the 1s-2p transition in atomic hydrogen are in good accord with the recent observations of Chamberlain, Smith and Heddle. Results are also presented for the 3s-3p transition in sodium.