As a generalization of the Mattis - Gallinar effect (which predicts that the mass of an exciton depends upon its internal kinetic energy), I derive a formula for the mass tensor
of the exciton that includes the effect of `exciton hopping' or Heller - Marcus mechanism, which is particularly important for the mobility of Frenkel-like excitons. If
is the ijth component of the inverse mass tensor
, and if the mass tensors of the electron
and hole
are proportional, with
, then

where
is an internal excitonic kinetic energy associated with the crystal lattice vector R,
is the reduced mass tensor of the electron and hole divided by the total Wannier mass tensor, and
is a matrix element of the exciton-hopping energy operator H. If the exciton becomes Frenkel like or localized in the sense that the expectation value
, and that
, then the inverse mass tensor in the Frenkel limit becomes

Thus, the (otherwise divergent) mass tensor of the Frenkel exciton remains finite as a consequence of the Heller - Marcus mechanism. On the other hand, for Wannier excitons one has
, and

which means that
in the Wannier limit. Finally, some comments are made about the various (experimental) predictions implicit in the above derived formula for the exciton's translational mass.